“NO NO NOOOOO PLS NO, I CANT RELIVE THIS ERA,” one person commented. After the influencer Amalie Bladt posted a video on TikTok telling viewers to “buy the cheapest digital camera you find” for “the over exposure look,” some of the more than 900 commenters responded in horror. On TikTok, teenagers and young adults now show off cameras nearly as old as they are and explain how to achieve a “ new aesthetic.” The cameras are not always well received. Now a model in New York City, she has returned to her mother’s digital camera, a Canon PowerShot SX230 HS made in 2011. Zounia Rabotson’s earliest memories are of traveling and posing in front of monuments and tourist attractions as her mother pressed a button and a digital camera whirred to life. For example, searches for “Nikon COOLPIX” increased by 90 percent, she said. On eBay, searches for “digital camera” increased by 10 percent from 2021 to 2022, with searches for specific models seeing even steeper jumps, said Davina Ramnarine, a company spokeswoman. They are rewinding the clock to 2007 and “basically reliving every episode of ‘The Simple Life,’” he said, referring to a reality television show from that era that features Paris Hilton and Nicole Richie.īut many new point-and-shoot digital cameras come with today’s bells and whistles, and older models have been discontinued, so people are turning to thrift stores and secondhand e-commerce sites to find cameras with sufficiently vintage looks. He now photographs a new cohort of influencers and stars, but the photos would be nearly indistinguishable from his older ones if his subjects were clutching flip phones instead of iPhones. In those photos, celebrities - including a “You Belong With Me”-era Taylor Swift and the newly famous Kim Kardashian - look like ordinary partygoers, caught in the harsh light of Mr. Hunter, 37, cut his teeth documenting nightlife in the early aughts using his digital camera. ![]() There’s a bit of delay in gratification.” “You’re getting a different result than you’re used to. “People are realizing it’s fun to have something not attached to their phone,” said Mark Hunter, a photographer also known as the Cobrasnake. Now, there is Y2K nostalgia for the technology that captured these outfits when they were first popular. Mall-stalwart brands like Abercrombie & Fitch and Juicy Couture have reaped the benefits in 2021, Abercrombie reported its highest net sales since 2014. The nostalgia has spread across TikTok, fueling fashion trends like low-rise pants, velour tracksuits and dresses over jeans. Over the past few years, nostalgia for the Y2K era, a time of both tech enthusiasm and existential dread that spanned the late 1990s and early 2000s, has seized Generation Z. Camera lines like the Canon Powershot and Kodak EasyShare are among their finds, popping up at parties and other social events. That respite is coming in part through compact point-and-shoot digital cameras, uncovered by Gen Z-ers who are digging through their parents’ junk drawers and shopping secondhand. teenagers said they spent too much time on social media, according to the Pew Research Center. They are now in search of a break from their smartphones last year, 36 percent of U.S. Gen Z-ers grew up with smartphones that increasingly had it all, making stand-alone cameras, mapping devices and other gadgets unnecessary. Most of today’s teenagers and youngest adults were infants at the turn of the millennium. ![]() Instead of paparazzi publishing these photos in tabloids or on gossip websites, influencers are posting them on social media. ![]() Modern influencers like Kylie Jenner, Bella Hadid and Charli D’Amelio are encouraging the fun and mimicking their early 2000s counterparts by taking blurry, overlit photos.
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